Background: When Cal Poly’s new Center for Leadership & Service was founded, they needed an image that would help them gain traction on campus and attract students to the center’s programs. I worked with the Dean of Students marketing team to create a new, comprehensive brand for the center that adhered to strict university style guidelines. Initial promotional and brand materials included: leadership.calpoly.edu, letterhead, window displays, flyers, pamphlets, notecards, envelopes, and dynamic business cards.
Creative tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Web tools: HTML, CSS, Drupal