Project name:

Center for Leadership & Service

Project description:


Background: When Cal Poly’s new Center for Leadership & Service was founded, they needed an image that would help them gain traction on campus and attract students to the center’s programs. I worked with the Dean of Students marketing team to create a new, comprehensive brand for the center that adhered to strict university style guidelines. Initial promotional and brand materials included: leadership.calpoly.edu, letterhead, window displays, flyers, pamphlets, notecards, envelopes, and dynamic business cards.

Creative tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Web tools: HTML, CSS, Drupal


leadership.calpoly.edu wireframe mockup
CLS envelope mockup
CLS Grand Opening flyer 
CLS printed notecard and envelope