Project name:

Dean of Students Marketing

Project description:


Background: The Dean of Students Marketing Team was comprised of student assistants hired to create multimedia collateral for various Student Affairs programs at Cal Poly. These programs included Club Sports, Cross Cultural Centers, Fraternity & Sorority Life, Americorps, Veterans Success Center, Title IX, and others. The team was responsible for maintaining the programs’ respective webpages (hosted collectively at deanofstudents.calpoly.edu), as well as creating flyers, banners, stickers, t-shirt designs, and other media for events, announcements, or official reports. The marketing team worked in tandem with student assistants or professional staff in each of the programs to ensure all designs adhered to university brand standards while still achieving the desired look and feel for the event.

Creative tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat

Web tools: HTML, CSS, Drupal

Management tools: Trello, Asana