Background: More Than a Motto was a coffee table book created to showcase Cal Poly’s signature “Learn By Doing” approach to post-secondary education. The book’s content and design was created by dozens of faculty, staff, and students over the course of 2.5 years. University Graphic Systems (UGS) was tasked with bringing the tangible product to life in a matter of 12 weeks. The final result: 1000 copies, 264 full color pages, casebound with a linen cloth and foil embossed on both covers and the spine. It included a black headband and vellum dividers sheets between each chapter. The book was given to high-level donors and sponsors of the university and available for purchase at the University Store.
My role: As the General Manager of UGS, I oversaw the print production process through every step, from pricing and costing analysis to outsourcing and delivery. I worked with our estimator to generate 18 different quotes over the course of the job. I maintained constant communication with the client and worked with UGS’s faculty advisor to collect bids for outsourcing the binding of the book. We encountered a handful of problems every week, including incorrectly imposed Preps templates, paper shortage or late delivery, ink density and color matching issues, misfeeding problems on press, and frequent job spec changes from the client. All this while being a full-time student. Each new change brought in a variety of factors that I learned had to be accounted for. I had to be extremely diligent in planning every move and ensure that we had contingency plans in place in order to meet a very strict deadline (which we did!).
Materials used: Sierra Linen book cloth, 100# McCoy Silk Text (guts), 100# Accent Opaque Uncoated Text (endsheets), 28# UV Ultra II (dividers)
Equipment used: Heidelberg Speedmaster CD74, Xerox C800, Polar Mohr 92X